Friday, February 4, 2011

Bulk SMS - A Revolution Of Mobile Phone Industry

Short Message Service or simply the SMS is a revolution of mobile phone industry. SMS are often called the Text Message. SMS started to get huge popularity during the initial days of 21 century. After seeing the rapid popularity of SMS, companies decided to do marketing of their product through SMS. But since they are targeting a large mass to whom they will start to campaign about their product. So it will be an irritable situation to send SMS to the people individually. They started to think about some tool by which they will be able to send the promotional SMS in bulk to campaign about their product. Following this idea a new concept was developed called ‘Bulk Short Message Service’ or the ‘Bulk SMS’. In this short article you will come to know about some basics of Bulk SMS, its features, and some of its general information. At first you should know the definition of ‘Bulk SMS’. In short ‘Bulk SMS’ is a special type of system by which an institution or an organization becomes able send or receive a large volume of SMS i.e. SMS in a bulk. That’s why this concept is known as the ‘Bulk SMS’. The Bulk SMS do follow a special channel of particular bandwidth limitation. Delivery reports can also be gathered if the Bulk SMS sender wishes to gather. Now, followings are the some important features of Bulk SMS for you. The most obvious and useful feature of Bulk SMS could be found from its name. A single SMS could be sent to number of users using the concept of ‘Bulk SMS’. The Bulk SMS sender could set the number of recipients. The number of recipient may be set to 1 or to some other huge digit. A unique sender Identification tag or ID Brand is generated for each and every user. Every time the sender has to use that ID brand while sending Bulk SMS. The group functionality is also an important feature of the ‘Bulk SMS’ service. The reputed companies are using the ‘Bulk SMS’ system to promote their product due to its low cost nature. It is seemed that the cost of sending Bulk SMS in million is 20% to 30% less than the printed media campaigning. The network coverage of these types of ‘Bulk SMS’ operator is quite good and the network area is also very huge. Now some of the basic and common advantages of ‘Bulk SMS’ system for you! Though this service has the biggest use in field of product promotion by companies, though it can be used in some other purposes too. This system can be used to send number of messages to the cellular phones of many individuals at any instant. The other advantage is the low cost factor that is mentioned already earlier in this article. These days bulk sms, SMS Messaging to friends are becoming a favourite time pass to youth. Now, if you want host a business and want to campaign your own product in the mass you may go for the ‘Bulk SMS’ system because this is a latest weapon in the field of business competition.

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